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Podcast: Future Commerce
Episode: STEP BY STEP: The Consumerization of B2B with Kirsten Green, Forerunner Ventures
Description: Venture Capital has been powering brands in the modern era and has also shifted with the changing times. How has Forerunner experienced those changes over the past decade and what opportunity is there ahead? Kirsten Green, General Partner at Forerunner Ventures joins this episode of Step by Step to talk about the evolution of eCommerce, the massive monetary potential of the B2B industry, and the role of data and research in eCommerce. Listen Now!Table Stakes“The customer wants what they want, where they want it, when they want it, how they want it, and th...