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Podcast: Understanding Users: The UX Podcast
Episode: 29. The User Research Start-up Founder - Varun Murugesan @ Apple and Banana
Description: "I always say [to my clients] let's research together. I've never seen impactful research done in a silo or in a vacuum...So I say let's face it together. I have multiple strategies to get stakeholders involved. The closer they get to that direct research process I have found, the more value everyone gets and the minute you get them into the process and that lightbulb goes off: 'Okay, why in the heck are we not talking to people? Why are we not already doing this as a regular part of our product DNA?', then the next time you w...