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Podcast: The CMO Podcast
Episode: Melissa Menta (Peanuts Worldwide) | Stay True to the Brand
Description: Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade. Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles...