Want to create an interactive transcript for this episode?
Podcast: EARN THE RIGHT with Trevor Young
Episode: 244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
Description: One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time.
No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time.
The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their...