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Podcast: Let's Talk Loyalty
Episode: #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Steven Allmen is passionate about cultivating loyalty and has been a key pillar of the Canadian loyalty community for over 20 years.With a career that includes advising some of the leading loyalty players in Canada such as Aeroplan and Air Miles, Steve is now working with the Canadian Automobile Association.In today's interview, he shares how the CAA is creating member engagement, such as their latest partnership strategy...