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Podcast: Busting the omnichannel - enterprise hacks and chats
Episode: The new rules of enterprise software - and events. A wake-up call with Brian Sommer
Description: In this thirty-minute podcast, Jon and Brian triumph over their last podcast's sound quality and compare notes on the new rules of enterprise software. Brian warns ERP vendors of the pitfalls of squeezing revenue with hardball tactics. Jon shares enterprise weaknesses on integration that could come back to haunt cloud-happy vendors. The guys grill vendors on their subpar virtual events, but also share success stories from vendors that are delivering for customers. Yes, you can get Busting the Omnichannel on iTunes