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Podcast: Busting the omnichannel - enterprise hacks and chats
Episode: Forget data-driven - we must be insight driven. Deconstructing big data and CX with Tricia Wang
Description: After several years of misadventures, Jon finally gets Tricia Wang of Sudden Compass in the podcast hot seat at Constellation Connected Enterprise 2019. After hitting on show highlights, the two dive into Wang's outspoken views on the failure of big data, the profound limitations of quantifiable data, and why an ethnographic pursuit of data is the missing link. Wang and Reed turns their attention to the overhyped CX market, hitting on the problematic gap between being "data-driven" and insight driven. More data is actually leading to less insight. That's Wang's core point - customer data can drive business growth, but...