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Podcast: Busting the omnichannel - enterprise hacks and chats
Episode: Applying Digital with Impact - Brian Sommer on how to put his book to use on project sites
Description: As PowerPlex 2019 - the Plex Manufacturing Cloud user conference - kicks off, Jon Reed and Brian Sommer claim a quiet spot for an in-depth talk on why he finally wrote a book - Digital with Impact. After pressing Brian on why he entered the overhyped book area of digital transformation, Jon and Brian turn their attention to the exercises in the book. What has Brian learned by using these these exercises on project sites? How can you use Digital with Impact as a workbook to spur the cultural change needed to make digital stick? Brian also shares his recent...