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Podcast: Busting the omnichannel - enterprise hacks and chats
Episode: How to build an enterprise tribe - tips and reflections with Mark Finnern
Description: In the audio-only version of this informal video hangout from Mark Finnern's departed treehouse, Finnern reflects with Jon Reed of diginomica on what he learned at SAP in the early days of building enterprise tribes. Now a consultant, Finnern explains why companies should be passionate about communities - not just for customers, but for competitive edge. Finnern also makes his case playfulness as a way of energizing companies and breaking down silos. The guys also discuss Finnern's keys to a successful enterprise communities, and where companies run into trouble. They move into the tricky territory of KPIs, and measuring...