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Podcast: The Marketing Marriage
Episode: Ep 9 Ziad Ahmed - Always Asking: "Does it Empower Young People?"
Description: It seems that these days every company is talking about or searching for the best way to win with the GenZ. Countless studies and research projects have been conducted on this generation and an equal amount of Gen Z “experts” has emerged across different walks of marketing life, and beyond. All in search of a magic formula that would inspire this sometimes misunderstood generational cohort to embrace whatever the new product, initiative, or cause may be. Our guest Ziah Ahmed, a 23-year old entrepreneur, found himself at a young age in high profile conversations and realized that often young peop...