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Podcast: Today in Digital Marketing
Episode: The Role of "Goldilocks Influencers" in Marketing Campaigns
Description: In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.” ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ a...