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Podcast: Be a PROFITABLE Badass Small Business Owner
Episode: Which Customer Are You Aiming for in Your Small Business? Stop Trying to Talk to Everyone!
Description: Which Customer Are You Aiming for in Your Small Business? Marie Forleo has a saying: When You Speak to Everyone, You Speak to No One. This is so true in all types of businesses, including our local small businesses. Are you aiming for the bullseye (ideal client) or just the board (all potential customers)? If you aim for the board you miss a lot but if you aim for the bullseye, you hit the board almost every time. So how does this relate to your small business? Â Â ~~~~ Â The...