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Podcast: Be a PROFITABLE Badass Small Business Owner
Episode: KYBN - Gross Margin Dollars vs Gross Margin Percent
Description: Gross Margin Dollars vs Gross Margin Percent  A question I get asked is, "Is it better to push for gross dollars or gross margin?"  In typical coaching speak, it depends. LOL  There is a time and place for both. There are some large companies that are extremely successful using the gross dollar approach and others using the gross margin approach.  They key is knowing both numbers so that you can make the best decision for your bottom line. Without the right amou...