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Podcast: Unofficial Partner Podcast
Episode: E91: All Models Are Wrong #5 Elliot Richardson
Description: In previous episodes of our digital series, All Models Are Wrong we’ve talked to people from across the industry about how digital transformation is impacting the sports business. Today we continue that conversation with Elliot Richardson, co-founder and chairman of Dugout, the football digital platform part owned by the biggest clubs in the world, including Real Madrid, FC Barcelona, Chelsea, Manchester City and Bayern Munich.Dugout is interesting because, as I say to Elliot during our conversation, it exists to solve a problem the football clubs have when it comes to digital, which is how maximise the return from th...