Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: E84: Who’s There? #2 - Lesa Ukman
Description: If your job is to measure the impact of sponsorship, you owe a debt of gratitude to Lesa Ukman.She did the hard miles, doing more than anyone to pioneer and champion the role of sponsorship as a marketing form.So we get in to it all: the problem of trying to measure brand purpose, the rise of blackwashing, to add to sports washing, gaywashing and greenwashing; the ‘horrible’ experience of working for GroupM (Ukman created IEG in 1982 and sold to WPP’s GroupM in 2016), the sexism she encountered in London, the upside of which was getting to use the popula...