Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: E78: Who's There? #1 - Matt Locke
Description: From sport and music, to films, radio or literature, every part of the culture industry is defined and shaped by the metrics we use to measure the audience for them.But who decides what metrics to use? This is a question posed by todayβs guest Matt Locke, the co-founder of Storythings, and someone who Iβve been trying to get on the podcast since we started a year or so ago.Matt is one of the most interesting thinkers on our relationship with media, and he has written a series of essays called How To Measure Ghosts. Before starting Stor...