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Podcast: Unofficial Partner Podcast
Episode: E72: All Models Are Wrong #1 Alex Balfour
Description: Welcome to All Models Are Wrong, the first in a new occasional series of Unofficial Partner conversations that focus specifically on digital strategy in sport. We first met Alex Balfour when he was chairman of Cricinfo, now part of ESPN in the early days of sports first Dotcom boom. He was one of a small group of people able to articulate the then future of sport’s relationship with technology. It was no surprise then that he landed the key digital role at LOCOG, the organising committee for the London 2012 Olympic and Paralympic Games. Since then his career has included...