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Podcast: Unofficial Partner Podcast
Episode: E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign
Description: Groundbreaking sports editor Alison Kervin talks about The Mail on Sunday’s award winning concussion campaign, from the early resistance of sports governing bodies to the role of the media and sponsors in pushing important issues to the top of the news agenda.www.unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on...