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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category
Description: CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such as elevating campaign idea...