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Podcast: Behind Her Empire
Episode: #130: How to Rebuild After Failure, Breaking into the Wellness Industry & Getting Celebrity Endorsements for Your Product with Lisa Odenweller, Founder of Kroma Wellness
Description: Lisa Odenweller is the Founder and CEO of Kroma Wellness, a functional superfood nutrition company.Lisa entered the wellness space in 2011 upon founding Beaming Wellness, an organic superfood café concept with locations throughout Southern California. The brand quickly attracted a cult following and was a leader in the healthy grab-&-go food category. After exiting Beaming in 2018, Lisa had a bigger vision with a more ambitious reach: a direct-to-consumer brand that could simplify people’s lives by offering a wide variety of delicious on-the-go functional foods and beverages that easily fit into your everyday life. Out of...