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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] Conversion Rate Optimisation Made Simple With Khalid Saleh, CEO of Invesp
Description: Khalid Saleh is the CEO of Invesp, one of the first conversion rate optimization (CRO) agencies in North America. They work with large companies like eBay, 3M, Target, and Special Olympics as well as smaller startups. Before co-founding Invesp, Khalid was an e-commerce software architect. He built his career devising e-commerce and optimization solutions for companies like American Express, Motorola, and Citrix. In this episode… Gone are the days when website traffic is the be-all and end-all. More than ever, brands seek quality traffic that converts to tangible revenue. A great way to drive traffic is...