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Podcast: Thinking Inside the Box
Episode: How Friction Helps Brands Stand the Test of Time - Soon Yu
Description: In today’s episode, I chat with Soon Yu, best-selling author and expert on innovation and design. His latest book, Friction, asks businesses to consider adding more friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.Soon most recently served as the Global VP of Innovation and officer at VF Corporation, the parent company to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at...