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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast Episode 228 Vaneet Grewal Ovation CXM on Fixing Your Broken Member Journeys
Description: Send us Fan MailYou know about CRM. Now learn about CXM, a new approach to knowing and managing your members' journeys.OvationCXM is on the show today and Vaneet Grewal, head of banking and financial services, is here to tell us about the emerging field of CXM, customer experience management. Here's what OvationCXM says about what it does: "OvationCXM is the first platform to take your uncoordinated internal, customer and third-party interactions and turn them into exceptional journeys in the moment, start to finish. No rearchitecture required."