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Podcast: Scratch: CMO Interviews
Episode: How to Institutionalise Innovation with Maja Neable of BMO
Description: In this week’s episode, Eric talks to Maja Neable, Senior Vice President, Chief Marketing Officer Banking & Chief Data & Analytics Officer at BMO Financial Group about let’s say… one of the more innovative marketing campaigns we’ve seen recently! In spring 2022 BMO decided to tap in to the gaming community by creating a discord to help educate and advice this community on personal finance matters. There is a lot of insight into how you create an innovative environment for your team, and how to navigate meet your customers where they are - they might even be on the di...