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Podcast: Marketing Against The Grain
Episode: Breaking Down Airbnb’s Brand Marketing Strategy
Description: Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:
how you can invest in your brand with measurables/unmeasurables
 frameworks to capture/create demand
doubling down on skills that you have and leaning into your team's strengths
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