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Podcast: Selected - The Sesamers Podcast
Episode: Selected 27 - Stephen Lee
Description: With a background in engineering, working for companies like General Motors and Bosch, Stephen moved to Helsinki to get his MBA at the Helsinki School of Economics.Why San Francisco? Our CEO worked at Nokia in San Francisco and wanted to bring that spirit of communications back to Finland.Where marketing is getting what you say about yourself out there, PR is about getting other people to talk about you.One thing San Francisco has learned is how important it is to understand the media and where journalists come from.Working with companies like Sulapac, trying to remove microplastics from...