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Podcast: Into It: A Vulture Podcast with Sam Sanders
Episode: Before Elon Bought Twitter, He Tried His Own Version of 'The Onion' (Plus: What's Laci Mosley Into?)
Description: Before his acquisition of Twitter, Elon Musk set his sights on another kind of media company: Thud. A longtime fan of The Onion — he once called it "the greatest publication in the history of all conscious beings, living or dead" — Elon helped two former Onion editors build a new satirical startup. But Elon pulled out of the company before its launch and Thud shuttered in 2019. So what happened? Sam chats with The Verge's Jake Kastrenakes about Elon's first foray into building his "intergalactic media empire" and what, if anything, it can reveal about his rule over Twitter.We a...