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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Why Does Keysight Have a Resident Geek?
Description: Learn how Keysight connects with engineers through owned and external communities.Daniel Bogdnoff is a technical content marketing leader best known as the Resident Geek at Keysight. Leveraging his EE education from Texas A&M University (whoop!), innate curiosity for all things electrical, and enthusiastic personality, Daniel turned a small pilot video series into a corporate-wide channel with over 105,000 views.During the episode, you'll learn the history behind Keysight Labs and how video has helped the company to grow, engage and educate their community through the channel. We also touch on the popularity of webinars...