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Podcast: The Content Cocktail Hour
Episode: Avoiding Bottlenecks with Product Launches with Karthik Suresh of Ignition
Description:
Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro 0:52 Conversation 1:50 Lessons from Facebook 6:03 Bottlenecks 10:50 Roles and responsibilities 17:00 Launch tips 19:20 Aligning KPI’s 22:10 Final piece of advice 23:46 Outro Guest Feature: Building The Future of the Go-to-Market Process Join The JuiceFollow Th...