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Podcast: Sweathead, A Strategy Podcast
Episode: Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer
Description: In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–then out of–a redundancy.Â
We discuss concepts such as market share, contribution margin, and incremental revenue. And we discuss how writing can provide a sense of rhythm and mission when life throws lemons at us.
James is Global VP Marketing Strategy and Planning at SAGE. He's also Founder of Vizer Consulting and the Co-Chair of the IPA Share of Search ThinkTank. In the past, he's worked at Manning Gottlieb OMD, Vizeum, and M...