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Podcast: Whitestone Podcast
Episode: Marketing #7 - Influencer Marketing & FRED
Description: The term âinfluencer marketingâ is on the lips of many business and nonprofit executives. The social media giant Instagram, for example, hosts famous people who reportedly have over 300 million followers! So, whatâs your workplace doing with celebrity or social media influencers and the helpful FRED principle? And just whatâs your church doing with its influencer strategy as directed by the Word of God? Join Kevin for a fascinating unfolding of influencer marketing! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.