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Podcast: The Glossy Podcast
Episode: Fabio Barreto on leading Farm Rio's international growth mid-pandemic
Description: According to Fabio Barreto, global CEO of Brazil-based Farm Rio, its tropical, eye-catching designs, along with its prioritization of digital and its unique brand story, have fueled the fashion brand's popularity since its launch in the ’90s. To Barreto's point, Farm Rio's ability to connect with a younger audience through digital channels singlehandedly helped the brand stay afloat during the height of the pandemic, when customers couldn't access its physical retail locations. "[Ours is] a unique brand. It's a new story, it's a different story, and it's a very strong story. We know a lot of w...