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Podcast: The Revenue-Driven CMO
Episode: Don’t Be Afraid To Test Channels - Andrew Kling - Performance Marketing Insiders - Episode # 083
Description: Today’s guest is an energetic and passionate marketer and leader with decades of experience on the cutting edge of marketing. Andrew Kling is the Senior Vice President of Marketing and Sales at Cognition Financial. Andrew explains the keys to optimizing your funnel, why you need an open mind when exploring channels, and how to collect more accurate data to base your decisions.  Takeaways: While it’s easy to get focused on front-end metrics like CPL (Cost Per Lead), it’s crucial to look at your entire funnel from a data perspective to test, learn...