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Podcast: Breaking Through in Cybersecurity Marketing
Episode: The Ins and Outs of Product Marketing with Scott Shapiro
Description: For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Marketing at Secure Code Warrior. Scott takes us on his journey from working at a large corporation and smaller businesses to now plunging into the cybersecurity marketing space. Today, Scott also explains product marketing and how it merges with the cybersecurity field while emphasizing the value of creating a culture of learning at a company.
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Timecoded Guide:
[2:38] Scott’s story and getting into...