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Podcast: Grassroots Marketing
Episode: Pharmaceutical Cannabis and The Influence From Big Pharma
Description: Grassroots Marketing discusses Pharmaceutical Cannabis and The Influence From Big Pharma with Michael Sassano, CEO of Somai Pharmaceuticals.Michael is the CEO and Chairman of the Board for Somai Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the European Union and globally. Somai emphasizes scientific pharmacology applications with EU-GMP standards to deliver treatments to the endocannabinoid system, effectively and with consistency across all markets. Taking with him the product development knowledge honed in the competitive American market, Somai is the largest and most a...