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Podcast: Traction Podcast
Episode: How To Identify & Multiply Your Best Customers with Tamara Grominsky, Kajabi
Description: On this episode, Tamara Grominsky, VP Product Marketing and Lifecycle at Kajabi shares how to identify your company’s best customers, discover the value they seek and build a compelling go-to-market strategy that will help you attract, convert and retain them. Tamara dives into: - Identifying your best customers using a data-backed approach. - Customer metrics to consider when you're looking for your ideal customer base. - The information you need to gather outside of your business. - Defining a quantified buyer persona.