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Podcast: Lawyer Business Advantage
Episode: Strategy Made Simple with Mark Rockwell
Description:
In this episode, Alay and Mark discuss:Â
Why you need to focus and pick your area of expertise.Â
Understanding your why and your real purpose.Â
Unique strengths and how they make you different in your market.Â
Niching in an area with enduring value.Â
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Key Takeaways:Â
Make your area of expertise narrower, and narrower, and narrower. It is to your benefit to focus on and not try to be everything to everyone.Â
Understanding your true, deep purpose is not a 15-minute process. It will take time and drilling deep to truly understand who you are...