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Podcast: The Healthy Business Podcast
Episode: How an aligned brand can help skyrocket your sales with Becky Southall
Description: A brand is so much more than just a logo! When we consider how we, as individuals, make a purchase, it’s mostly about an emotional connection. Studies have shown that the more a person feels connected with a brand they are more likely to become a long-lasting investor. We also know that 80% of purchase decisions are based on emotion. I chat to Becky Southall, an expert branding coach, in today’s episode where we discuss how, as business owners, we want to create long-term connections with our audience not just to build a relationship but also from...