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Podcast: The CU2.0 Podcast
Episode: CU2.0 Podcast Episode 77 Shondell Varcianna on the Content You Need to Grow
Description: Send us Fan MailWant to grow your member base? Want to target particular kinds of members?Content is your friend, says Shondell Varcianna, a financial services veteran who nowadays focuses on providing select financial institutions with finely targeted digital content - blog posts - for distribution via the credit union website, also social media.Her driving point: content works when it is written to meet the specific needs of a targeted group. It can't be all things to all people.She e...