Want to create an interactive transcript for this episode?
Podcast: Making Markets
Episode: Adam Brotman: Web3 Loyalty Programs - [Web3 Breakdowns, EP.49]
Description: This is Eric Golden and my guest today is Adam Brotman. Adam was the former Chief Digital Officer of Starbucks, where he built out their immensely successful rewards program and digital platform. Today he is the co-CEO of Forum3, and he recently helped Starbucks design their new web3 experience called Starbucks Odyssey.In our conversation, we discuss how consumer loyalty programs are a quid pro quo, why NFTs are great engagement tools for brand marketers, and why digital collectibles should be decentralized. Please enjoy this conversation with Adam Brotman.For the full show notes, transcript...