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Podcast: Great Books Distilled: Summaries of Bestselling Business and Investing Books
Episode: Best Books & Authors in 2022 – Joey Cofone (The Laws of Creativity: How to Unlock Your Originality and Awaken Your Creative Genius)
Description: Joey Cofone, Founder & CEO of the much loved “tools for thinkers” company Baronfig, joins me on Outlier Book Club to decode his new book, The Laws of Creativity. We cover why creativity isn’t magic, how creators across history from Albert Einstein to Grace Hopper and Bruce Lee wielded creativity to reach incredible heights, practical ways to hone your creativity, a framework for generating ideas, Joey’s process for writing the book, and so much more.“At this point in my career, I have art directed over 100 products from a rough idea into consumer’s hands. I’ve collaborate...