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Podcast: Busting the omnichannel - enterprise hacks and chats
Episode: The great customer success - a meaningful discipline or marketing creation?
Description: Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions.
Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.