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Podcast: Startup To Scale
Episode: 77. Driving In-Store Trial with Digital Sampling
Description: More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.On today’s show I’d like to welcome two guests to talk about this topic.Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.AndC...