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Podcast: Retail Remix
Episode: Analyzing Commerce Media’s $1.3 Trillion Value
Description: McKinsey indicates that commerce media has the potential to generate more than $1.3 trillion of enterprise value in the U.S. alone. Many believe that commerce media is poised to completely transform the advertising world because it helps close the loop between media impressions and commerce transactions and give brands and retailers more insight into consumer behaviors and expectations. Â Â During this episode of Retail Remix, Emily Del Greco, Partner at McKinsey, offers her expansive expertise in marketing and advertising tech to answer some key questions about this evolving landscape. Key questions addressed include: Â Who has the most to...