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Podcast: Pipeline Visionaries
Episode: Help Your Customers Where It Hurts with Melissa Sargeant, CMO at AlphaSense
Description: This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.---“You can't show value for what you're providing, if you can't make a connection between the pain and...