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Podcast: Marketing Against The Grain
Episode: How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Description: In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that?Christopher Lochhead joins the show to talk ALL about category creation:
what does the rise of influencers/individual brands mean for category creation
Creating a personal brand is bull****
Is being a content creator a real business?
Have we monetized marketing & entrepreneurship stupidity at scale?
Why comparison marketing is trash
About Christopher Lochhead:3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first bo...