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Podcast: Passion Struck with John R. Miles
Episode: Dr. Jonah Berger on How the Great Catalysts Remove the Barriers to Change EP 227
Description: In today's episode, Dr. Jonah Berger, a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book, The Catalyst.
Purchase The Catalyst by Jonah Berger: https://amzn.to/3Y9Rh0q (Amazon Link)
What I Discuss with Dr. Jonah Berger About How We Change
Dr. Jonah Berger is a world-renowned expert on change, word-of-mouth influence, consumer behavior, and how products...