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Podcast: Banking on Digital Growth
Episode: Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy
Description: With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy.
But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.
Mark Arnold , President of On the Mark Strategies , tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands.
Join us as we discuss:
The three legs of the Branding Triangle (6:12)
Why cutting back on marketing during a recession is a mistake (14:45)
The distinct...