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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Why Retention is the Newest Tactic in Customer Acquisition
Description: Customer loyalty is something every company wants, but nowadays few are able to achieve. This leaves most companies spending more and more budget to acquire customers who quickly hop to the next brand or chase the newest offer.A big part of running a successful business is being able to retain your existing customers, while continuing to attract new ones.With customer acquisition costs across all channels at record highs, investing in retaining those customers you already have could be the smartest growth tactic a company could employ.For many companiesthe q...