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Podcast: Startup To Scale
Episode: 78. Building a Strong Customer Retention Program
Description: Retaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app.We'll discuss:A customer made their first purchase, now what?Getting customers to make the second purchaseBuilding customer purchase habitsHow to convert customers to subscribersReorders without a subscriptionSetting the right reorder cadence optionsMaking it easy for customers to manage their ordersHow to communicate with customers to encourage and maintain subscription habitStartup to Scale is a podcast by Foodbevy, an online...